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RockMelt: The Social Browser

March 18, 2011

RockMelt LogoAlmost everyday new of the same things come your way and you think ‘rip off’ or ‘who needs another…?’  Thankfully this wasn’t the case when I stumbled upon RockMelt, a browser re-invented to be more social and… interesting!  The thought came to mind though (‘who needs another browser?’–I think I’ll search it in blekko), but after finding out what it can do that others (so far) can’t, I couldn’t keep this thought to myself, “Clever!”, I said out loud.   And let me just take this time acknowledge the ingenious efforts of the team behind the browser:

BRAVO!!!  WELL DONE!!!  BRILLIANT!!!  AWESOME!!!  ROCK ON!!!
2 BIG TOES + 2 GORILLA THUMBS UP!!!

RockMelt Team

The Magnificent RockMelt Team

And so what follows now is my experience in using this social-friendly browser.  It starts out like any other installation, you download the installer and run it after saving it to your local drive.  But then the experience is new from here.  Being social starts with logging in to Facebook during installation:

RockMelt Installation greets you with a Facebook Login

RockMelt Installation greets you with a Facebook Login

So I log into my account (–which brings me to my first question, what about people who aren’t into Facebook?  I’ll investigate on it later…) but I also did not opt in to “keep me logged in…”

Then I was faced with Request for Permission, something we usually experience when trying to access Facebook Apps, only not with these many requests.

Request Permission for many things...

Request Permission for many things...

I clicked on “Allow” of course, but after a few minutes a dialog came up telling me I’d have to close FireFox if I wanted to import my settings.  I didn’t think my FireFox settings needed to be replicated in RockMelt, so I chose to skip it:

Firefox needs to be closed if you want to import your settings

Firefox needs to be closed if you want to import your settings

And I’m there at last!  The RockMelt browser which looks really close to Chrome, but their similarities end there as far as I’m seeing it.  The browser looks like this overall:

The RockMelt Browser, neat isn't it?

The RockMelt Browser, neat isn't it?

I’m a sucker for UX Design, and immediately I get my fill of GUI awesomeness!  Their default page was sweet and simple, yet it says it all.  Brevity is key!

Few words about Sharing in RockMelt

Few words about Sharing in RockMelt

Few words on Searching in RockMelt

Few words on Searching in RockMelt

Few words on Friends found in RockMelt

Few words on Friends found in RockMelt

Few words on News feeds in RockMelt

Few words on News feeds in RockMelt

I think it’s safe for me to assume that this browser does for Facebook what TweetDeck does for Twitter, but with Search incorporated and the options for Sharing (not just through Facebook) even more!  What’s funny for me is, I’m not really all that into socializing or being stuck in Facebook or TweetDeck monitoring my network’s every activity.  But I got interested with this browser because I found the concept and interface really interesting.  I find that it can add another aspect of relevance in search results, because the results can be relevant to your friends and network, too!

The best person to describe how RockMelt works is in this video I’m sharing below:

In conclusion, RockMelt is really interesting and very much for today because almost everyone online is at some level a social user.  I’m not saying everyone will eagerly embrace (I read a comment saying it would only be useful for him if he were 12), but we’ll have to admit it’s fun to use!  And who is to say it can’t be useful when it has the features for immediately spreading word on important causes, like in this short demonstration:

Search for Japan Tsunami 2011

Search for Japan Tsunami 2011

 

Quickly post about Japan Tsunami to your wall or send as a message

Quickly post about Japan Tsunami to your wall or send as a message

 

Share the Japan Tsunami bookmark with friends individually

Share the Japan Tsunami bookmark with friends individually

 

Drag the Japan Tsunami bookmark to a friend to share it

Drag the Japan Tsunami bookmark to a friend to share it

 

Share Japan Tsunami by Chat, Message or Wall

Share Japan Tsunami by Chat, Message or Wall

Spread the word on RockMelt or chat away

Spread the word on RockMelt or chat away

I think there’s so much we can do with this browser not just to enhance a user’s social experience but especially for marketing.  The RockMelt Team also published an update recently about their new Tumblr App! It’s worth trying for fun and for exploring it’s potential to enhance our way of searching and sharing online!

Do you agree with me?  Or do you have opposing thoughts about this?  Feel free to leave a message.  Thanks for reading!

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3 Comments
  1. Howdy! I simply would like to give a huge thumbs up for the good information you’ve got here on this post.

    I might be coming back to your blog for extra soon.

Trackbacks & Pingbacks

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