Something to chew on: Content Shock
I wish I was able to put into writing the thoughts of Mark Schaefer and Brian Clark exactly. Nothing beats sincere helpfulness, thoughtfulness, truthfulness, and superb knowledge over the subject matter that has been written about, which readers—in the long term—will trust and absorb and share.
Content Shock: Why content marketing is not a sustainable strategy
The New Rainmaker: Why the Key to Business Success is Media, Not Marketing
It’s been a long time since my last major post. Thought I’d begin again with this one.